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Privacy Policy

Cookies & Privacy Policy

1. Cookies

By using the website of you consent to the usage of data captured by the use of cookies. Cookies allow us to do multiple things to enhance and improve your browsing experience on our website. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.

We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website for you, the user; this includes allowing us to geo-target our users, to make websites more personal and relevant to you.

Below are the third party tools we use:

Google Analytics

Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.

Using Google Analytics we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.

We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy.

Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on

Google Analytics Advertiser

We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:

  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting
  • Remarketing with Google Analytics

This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.

Google AdWords

We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.

DoubleClick

We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.

Website Optimiser

Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.

Call Tracking

We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.

Visitor Tracking

We often record and monitor user’s behaviour around a website to analyse how we can improve its performance.

2. Privacy Policy

For each visitor to our web page, our web server will not hold any information regarding the domain or email address.

If you supply us with your postal address you will only receive the information for which you provided us your address.

Persons who supply us with their telephone numbers will only receive telephone contact from us with information regarding enquiries placed online.

If you do not want to receive emails from us in the future, please let us know by sending us an email.

3. Personal Identification Information

We may collect personal identification information from users in a variety of ways, including, but not limited to when users visit our site, subscribe to our newsletter or fill out a form, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate: name, email address and phone number.

However, users may visit our site anonymously. We will only collect personal identification information from users if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain site related activities.

Your personal information may be used to inform any promotional information sent to you about third parties that are deemed to be relevant to your needs. Unless we have your permission, or unless required to do so by law, we will never sell, distribute or lease any personal information to a third party.

4. How We Store & Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site.

Consumers can have any inaccurate contact information corrected by sending us an email.

5. Sharing your Personal Information

We do not sell, trade, or rent users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

We may use third party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.

6. Variations to the Policy

From time to time, we may use customer information for new, unanticipated uses that have not been previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes. For these new purposes, we will only use data collected from the time of the policy change forward. If you are concerned about how your information is being used, you should check back at our website periodically.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by emailing.

If you feel that this site is not following its stated information policy, you may contact use by email or by phone.

Please click here for more information regarding cookies and our use of them.

 


 

As part of providing great customer service, Tyres Northampton and our associate companies (hereafter referred to as ‘we’, ‘our’ or ‘us’) collect various information from you and we do this as detailed below. This privacy policy will explain the types of information we collect and what this information will be used for. If you are unsure about anything in this policy or would like any point explaining further, please email us at enquiries@tyresnorthampton.com

Below we have outlined the ways in which collect your information:

• When you buy a automotive services
• If you sign up to one of our mailing lists
• If you respond to a promotion or enter a competition

• If you use any of our websites
• When you log in to the WiFi at one of our depots
• If you contact us directly via email or on the telephone • If you create an account on one of our websites

What information we collect Why How long do we keep this for?

Your Name (First & Last)

To send you your invoice, take payments and to give you a more personalised experience. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.
Payment Information (Bank card details & billing address)

This is passed on to a trusted third-party provider (Sagepay) who will use it to process your payment. You can choose to save your details when creating an account with us so you don’t need to keep typing them in, but this information is encrypted to us and visible to you only. If you decide to save your card details on your account these will remain on there for as long as your account is active, however you can delete these at any time.

Address

A key bit of info we need to send out your reminders. If you’ve opted in to our mailing list we’ll also use the post code you give us to send you information on promotions nearby to you. To make your buying experience easier, we’ll save your address on your account if you’ve purchased with us before. We’ll keep this for no longer than 6 years, at which point we’ll ask you to update your information and let us know you’re still happy for us to use this.

If you’ve given us your address for a competition, we’ll use this to send you your prize and then delete the info.

Purchase history

This helps us to tailor our communication so we can send you automotive information we think you’ll be most interested in. We will contact you to inform you of important renewals such as MOT and Service reminders. We’ll keep this for as long as you’re on our database.
IP Address & Device type.

Like most companies we have Cookies installed on our website so that we can track visitors (this is just a small piece of code inserted into a website’s HTML). We use Cookies to target adverts at people online who have visited our website. For more information on this, you can see our Cookies policy here. We also can see information such as the device you use to access our website, and this helps to inform us on how to provide the best customer experience for you. You can clear your Cookies at any point and details of how to do this are on our Cookies policy.

Reg. office: Tyres Northampton, Tyne Road, Weedon Road Industrial Estate, Northampton, Northamptonshire. NN5 5AF

Email address

Your email address is used to send any necessary information for services you have booked, for example, if there’s a cancellation or change in time for your appointment. If you have opted in to receive marketing emails from us then we’ll also use it to send you news and information about upcoming promotions or critical information about your MOT and Service. You can opt out of these emails by clicking the ‘unsubscribe’ button at the bottom or by emailing or writing to us with your details. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.

Mobile number

To send you reminders about your appointment or to send you information you need to know about the services you are booked in for. Please note we have to pass your mobile number on to a trusted external company who send out text messages on our behalf. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.

We work hard to deliver great services, so from time to time we might also contact you for market research purposes to help us achieve this. We respect your privacy and will never share your information with third parties unless you give your consent.

Your rights

You have lots of rights in regard to your data.
– The right to be informed about how your data is used and collected (this privacy policy should outline this – but if you have any further questions you can get in touch)

– The right to request what personal information we have on file. You can request this by emailing enquiries@tyresnorthampton.com, please note it takes a little while to pull this together but we’ll make sure we get it over to you no later than one month after requested.

– The right to make sure your information is correct and up to date. If you want to update any of your information, including your marketing preferences, you can email us and we’ll update this within a month.

– If you decide you no longer want to receive marketing communications from us you can opt out at any time by following the “Unsubscribe” procedure at the bottom of any Tyres Northampton newsletter or by writing to us by mail or email (see the section “How to contact us” below). This process may take up to one month from receipt of the letter or email.

– If you decide our services are no longer for you and you would like us to delete data we hold on you then you can do that too, please include your name, address, and/or email address when you contact us.

– The right to ask us to move your data to another company in a safe and secure way. Contact Us

If you have any questions related to this privacy policy, your rights or need information on your data then you can contact us via post using the addresses below, via telephone using the numbers below or via email enquiries@tyresnorthampton.com.

Tyne Road,
Weedon Road Industrial Estate, Northampton, Northamptonshire
NN5 5AF
01604 805 830

Reg. office: Tyres Northampton, Tyne Road, Weedon Road Industrial Estate, Northampton, Northamptonshire. NN5 5AF

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