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ContinentalContinental has launched an industry-first predictive tyre development process using cutting-edge artificial intelligence (AI) technology. This new approach represents a transformative shift in how tyres are developed and tested, allowing Continental to dramatically reduce development time while significantly improving sustainability and efficiency.
The predictive method enables the simulation of a tyre's performance before it has been physically produced. By integrating virtual modelling with AI-powered data analysis, engineers can now forecast tyre characteristics — such as rolling resistance, wear, and handling behaviour — far earlier in the design process. This innovation eliminates multiple trial-and-error cycles traditionally required during development, allowing products to reach market faster and with a reduced carbon footprint.
Dr. Enno Straten, Head of Strategy, Analytics, and Marketing at Continental Tires, highlighted the strategic importance of the breakthrough:
“With predictive development, we’re not just improving tyres — we’re reshaping the entire process. It allows us to be faster, more efficient, and significantly more sustainable in how we work. This is a key milestone in our digital transformation.”
The move comes as Continental accelerates its innovation agenda, combining digitalisation and sustainability in line with its Vision 2030 strategy. The AI-supported development model is now being used in current tyre projects and is expected to become the standard for all future product lines.
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This predictive development system delivers major ecological and economic advantages. Fewer physical prototypes and shorter test phases mean lower material use and reduced emissions throughout the development process. Continental estimates a substantial decrease in test resources, resulting in a greener and more cost-effective path to market.
Moreover, the AI-based models allow engineers to simulate how different materials and tread designs will perform under real-world conditions. This data-rich approach empowers Continental to create tailor-made solutions more efficiently — from high-performance car tyres to commercial and electric vehicle variants.
The technology also supports Continental’s broader ambitions in connected mobility and digital tyre monitoring. By linking predictive development with real-world performance data, the company can continuously refine and optimise its product portfolio, ensuring long-term performance and customer satisfaction.
The introduction of this predictive process is more than a technical evolution — it marks a paradigm shift in how tyres are conceptualised and brought to market. Continental’s customers stand to benefit from faster innovation cycles, better performance alignment with user needs, and products developed with significantly reduced environmental impact.
As the automotive and mobility sectors continue to evolve, Continental’s investment in AI-driven development reinforces its position at the forefront of intelligent, sustainable tyre technology. The company’s commitment to advancing both digital innovation and environmental responsibility ensures it remains a trusted partner for the future of mobility.