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ContinentalHanover, Germany, 4 September 2024. Continental’s latest tyre, the PremiumContact 7, has secured first place in the highly regarded What Car? tyre test. As tyres are the only point of contact between a vehicle and the road, the annual test is a vital reminder of the crucial role that tyre choice plays in ensuring safety, performance, and driver comfort. This recent accolade is just one among many that the PremiumContact 7 has received, further cementing Continental's reputation as a leader in the tyre industry.
In this year's test, the PremiumContact 7 particularly excelled in the braking categories, achieving top scores in both wet and dry conditions. The tyre also performed exceptionally well in handling tests for both scenarios, receiving positive feedback when put through various challenges on the track. Its performance underlined its adaptability and reliability in diverse driving environments, which is critical for ensuring road safety.
The What Car? review praised the tyre’s impressive abilities, stating, "The Continental PremiumContact 7 excels in managing wet and dry conditions, including standing water. It swiftly halted our test car and provided ample grip in every situation. When it did show signs of strain, it did so smoothly, allowing the driver to reduce power and regain control." This assessment highlights the tyre's balanced characteristics, offering high levels of grip while also delivering a forgiving and manageable response in adverse conditions. For drivers, this means enhanced control and confidence on the road, regardless of weather or surface conditions.
The PremiumContact 7 has been designed with versatility in mind. Continental aimed to create a tyre that could cater to a wide range of vehicles, taking into account differences in weight, size, and drivetrain. Heavier vehicles, such as SUVs, require different tyre solutions than lighter passenger cars. Understanding this, Continental developed the PremiumContact 7 to adapt to various vehicle classes, ensuring optimal performance across a broad spectrum of driving conditions. This tyre is available in sizes ranging from 16 to 21 inches, making it suitable for everything from compact cars to larger family vehicles and crossovers.
A key feature of the PremiumContact 7 is its adaptable tread design. The tread not only provides enhanced stability and ride comfort on both wet and dry roads but also ensures a longer tyre life by promoting even wear. This adaptability is crucial, especially in regions that experience varying weather conditions throughout the year. The tyre’s design includes advanced sipes and grooves, which help disperse water more effectively, reducing the risk of aquaplaning while maintaining traction on slippery surfaces.
Adding to its list of innovations, the PremiumContact 7 features a unique compound known as RedChili. Developed by Continental's research and development team, the RedChili compound ensures optimal performance across a wide range of temperatures. This technology allows the tyre to maintain its grip and handling characteristics in different climates, whether in cold winter mornings or hot summer afternoons. This adaptability to temperature variations is a significant advantage, as it allows drivers to rely on their tyres’ performance year-round without the need for seasonal changes.
Peter Robb, Marketing Director for Continental in the United Kingdom and Ireland, expressed his satisfaction with the tyre’s performance in the What Car? test: "We are pleased to see the PremiumContact 7 come out on top in the What Car? tyre test. This win adds to the many accolades the tyre has received across Europe since its launch, and it is fantastic to see our tyres recognised for their performance and safety." Robb's remarks highlight Continental's ongoing commitment to developing high-quality tyres that prioritise driver safety and comfort, along with offering superior handling capabilities.
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The development of the PremiumContact 7 is the result of extensive research and testing by Continental's engineers. Philipp Mendelski, the product manager for summer tyres at Continental, played a key role in the tyre's development. In a short video available for editorial use, Mendelski delves into the technical features of this new-generation tyre, providing insight into the engineering challenges and innovative solutions involved. The video serves as an educational resource for those interested in understanding the technology that underpins modern tyre performance.
The PremiumContact 7’s recognition by What Car? adds to its growing list of accolades from various automotive publications and testing organisations across Europe. This recognition reflects Continental's ongoing dedication to producing tyres that not only meet but exceed the demands of today's motorists. By focusing on aspects such as wet and dry performance, handling, and adaptability, Continental continues to set high standards in the tyre industry.
The company’s efforts to innovate and adapt its products for different vehicle types show a deep understanding of the diverse needs of drivers. Whether it’s for a small city car or a heavy SUV, the PremiumContact 7 offers a tailored solution, enhancing safety and driving comfort for a wide range of motorists. This approach, combined with the tyre’s adaptability to various conditions, makes the PremiumContact 7 a standout choice in the competitive tyre market.
As driving conditions become increasingly variable due to climate change, having a reliable, versatile tyre is more important than ever. The Continental PremiumContact 7 addresses this need, offering drivers a tyre that can handle the unpredictability of road conditions with ease. With its advanced tread design and innovative compound, the PremiumContact 7 promises to provide an enhanced driving experience while ensuring optimal safety throughout its lifespan.