Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality

Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality

Toyo Tire Corporation, a globally recognised brand headquartered in Itami City, recently celebrated a significant achievement. Their PROXES Sport 2, a premium sport tyre, has been presented with the esteemed Red Dot Award: Product Design 2023.

Published:
August 2, 2023

Recognising Innovation: The Red Dot Design Award

 

The Red Dot Design Award, initiated in 1955 and overseen by Germany's Design Zentrum Nordrhein Westfalen, stands tall in the global design community. With roots stretching over six decades, this award is often mentioned in the same breath as other influential recognitions like the iF Design Award and the International Design Excellence Awards. Every year, a highly-qualified panel of internationally acclaimed design experts reviews more than 20,000 entries worldwide.

 

Diving into the PROXES Sport 2 Features

 

At the heart of the PROXES Sport 2 lies its unparalleled performance, especially when it comes to handling and braking—two outstanding characteristics of sport tyres. Toyo Tire's groundbreaking proprietary technologies, the "T-MODE '' for pattern design and the Nano Balance Technology (NBT) for rubber material development, have been infused into this tyre.

 

The result? An asymmetric tread pattern and unique rubber compound tailored for specific functions. For the less tyre-savvy, tread patterns refer to the grooves or sipes meticulously carved into the tyre tread.

 

The jury of the Red Dot Award praised the PROXES Sport 2, noting they were particularly impressed with the asymmetric tread pattern with diagonal lateral cross grooves. They further commended the design, ensuring an even distribution of contact forces, notably enhancing braking performance on wet and dry terrains.

Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality

Toyo Tire's Vision for the Future

 

Continual innovation is at the forefront of Toyo Tire's ethos. The company remains steadfast in its commitment to churning out high-value-added tyres, perpetually raising the bar for the performance benchmarks of vehicle tyres.

 

For those interested in experiencing the award-winning PROXES Sport 2, we at Tyres Northampton are excited to offer these tyres to our customers. We have a wide selection available, from sports to winter tyres, ensuring every drive is an experience. To view our tyre selection or learn more about the PROXES Sport 2, visit our centre and talk to one of our professional and expert staff.

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Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality
Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality
Toyo Tire's PROXES Sport 2: Triumphing in Design and Functionality