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Tyre Giant Bridgestone and RNF Digital See Great Success with Apps

It can be difficult to know how much pressure your tyres should have in them when your vehicle is constantly carrying loads of varying sizes and weights. There are a lot of variables and technical aspects that need to be considered when determining the appropriate tyre pressure, and this can be both a time consuming and confusing process. However, tyre company Firestone claim to have solved this issue with their new smartphone app.

The developers of the app say that tyre over-inflation of around 40% is common in agricultural tyres, as farmers often over compensate for any heavy loads they need to carry. This over inflation can lead to unnecessary fuel consumption, as well as the tyres being worn out prematurely. The app, created by RNF Digital eliminates the need to check the manufacturer’s handbook every time the tyre pressure needs to be changed.  The user enters data such as the type of tyre on the vehicle, the maximum weight for each axle (easily located at the back of the tractor), and the max speed for the job at hand, and then the app will display the recommended tyre pressure.
Bridgestone have also created a digital tyre pressure app to streamline the process of checking and comparing tyre costs and performance data, allowing their sales representatives to present Bridgestone tyre performance data compared against that of their competitors. The user’s data is uploaded to a central server when the device is synchronised, and simultaneously the data of other users is downloaded onto the device, creating a database that is constantly updating with real data from other users around the world. By using this data, the salesperson can provide a comprehensive breakdown of the tyres in question, without having to generate all of the information themselves in their office. This app was nominated in the ‘Best Innovation’ category at the 2013 Motor Transport Awards, showing just how impactful the app has been for Bridgestone.

While the two apps may have differing purposes, what they have in common is the success they have enjoyed in simplifying the collection and application of tyre pressure data for both manufacturers and consumers alike. These innovations will help consumers avoid over or under inflating their tyres and assist the salespeople with the full, comprehensive promotion of the right tyres to their customers.

Here at Tyres Northampton, we stock tyres of all types from the leading manufacturers, including Bridgestone and Firestone tyres. Our experienced professionals will fit your tyres to your car, van or motorcycle efficiently and carefully, ensuring that you get the best tyres for your needs at excellent prices. For more information, get in touch with us today and we’ll be more than happy to help.

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