Below are the third party tools we use:
Google Analytics Advertiser
We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:- Google Display Network Impression Reporting- DoubleClick Platform integrations- Google Analytics Demographics and Interest Reporting- Remarketing with Google AnalyticsThis information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.
We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.
We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.
We often record and monitor user’s behaviour around a website to analyse how we can improve its performance
For each visitor to our web page, our web server will not hold any information regarding the domain or email address. If you supply us with your postal address you will only receive the information for which you provided us your address. Persons who supply us with their telephone numbers will only receive telephone contact from us with information regarding enquiries placed online.If you do not want to receive emails from us in the future, please let us know by sending us an email.
3. Personal Identification Information
We may collect personal identification information from users in a variety of ways, including, but not limited to when users visit our site, subscribe to our newsletter or fill out a form, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate: name, email address and phone number. However, users may visit our site anonymously. We will only collect personal identification information from users if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain site related activities. Your personal information may be used to inform any promotional information sent to you about third parties that are deemed to be relevant to your needs. Unless we have your permission, or unless required to do so by law, we will never sell, distribute or lease any personal information to a third party.
4. How We Store & Protect Your Information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. Consumers can have any inaccurate contact information corrected by sending us an email.
5. Sharing your Personal Information
We do not sell, trade, or rent users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.
6. Variations to the Policy
From time to time, we may use customer information for new, unanticipated uses that have not been previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes. For these new purposes, we will only use data collected from the time of the policy change forward. If you are concerned about how your information is being used, you should check back at our website periodically. Customers may prevent their information from being used for purposes other than those for which it was originally collected by emailing. If you feel that this site is not following its stated information policy, you may contact us by email or by phone. Please click here for more information regarding cookies and our use of them
Below we have outlined the ways in which collect your information:
- When you buy a automotive services
- If you sign up to one of our mailing lists
- If you respond to a promotion or enter a competition- If you use any of our websites
- When you log in to the WiFi at one of our depots
- If you contact us directly via email or on the telephone • If you create an account on one of our websites
What information we collect How long do we keep this for?Your Name (First & Last)
To send you your invoice, take payments and to give you a more personalised experience. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.
Payment Information (Bank card details & billing address)
This is passed on to a trusted third-party provider (Sagepay) who will use it to process your payment. You can choose to save your details when creating an account with us so you don’t need to keep typing them in, but this information is encrypted to us and visible to you only. If you decide to save your card details on your account these will remain on there for as long as your account is active, however you can delete these at any time.
A key bit of info we need to send out your reminders. If you’ve opted in to our mailing list we’ll also use the post code you give us to send you information on promotions nearby to you. To make your buying experience easier, we’ll save your address on your account if you’ve purchased with us before. We’ll keep this for no longer than 6 years, at which point we’ll ask you to update your information and let us know you’re still happy for us to use this. If you’ve given us your address for a competition, we’ll use this to send you your prize and then delete the info.
This helps us to tailor our communication so we can send you automotive information we think you’ll be most interested in. We will contact you to inform you of important renewals such as MOT and Service reminders. We’ll keep this for as long as you’re on our database.
IP Address & Device type.
Your email address is used to send any necessary information for services you have booked, for example, if there’s a cancellation or change in time for your appointment. If you have opted in to receive marketing emails from us then we’ll also use it to send you news and information about upcoming promotions or critical information about your MOT and Service. You can opt out of these emails by clicking the ‘unsubscribe’ button at the bottom or by emailing or writing to us with your details. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.
To send you reminders about your appointment or to send you information you need to know about the services you are booked in for. Please note we have to pass your mobile number on to a trusted external company who send out text messages on our behalf. We’ll keep this for up to 6 years after your last interaction with us. That interaction could be by making a purchase, signing up to our mailing list or sending us an email.We work hard to deliver great services, so from time to time we might also contact you for market research purposes to help us achieve this. We respect your privacy and will never share your information with third parties unless you give your consent.
You have lots of rights in regard to your data.
Weedon Road Industrial Estate,
NN5 5AF, 01604 805 830
Reg. office: Tyres Northampton, Tyne Road, Weedon Road Industrial Estate, Northampton, Northamptonshire. NN5 5AF