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BridgestoneBridgestone, one of the world’s leading tyre manufacturers, has issued a timely back-to-school safety warning to parents across the UK. With the school term underway, research commissioned by the company reveals that millions of families may unknowingly be putting their children at risk by driving on illegal or unsafe tyres during the daily school run.
The findings point to a worrying reality: a significant number of motorists are failing to check their tyres regularly, with many vehicles operating below the legal tread depth limit of 1.6mm. This neglect can drastically reduce grip on wet roads, increase braking distances, and heighten the risk of accidents – especially in busy school zones.
Bridgestone’s safety message is clear: the daily school commute, often considered routine and safe, could expose children to unnecessary dangers if tyres are not properly maintained. The company is urging parents to take proactive steps, such as checking tread depth, monitoring tyre pressure, and scheduling regular inspections with trusted tyre specialists.
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Bridgestone’s campaign is not just about raising awareness but also about driving action. The tyre manufacturer is calling on parents to perform a simple 20p coin test to ensure their tyres meet the legal tread depth. By placing a 20p coin into the main tyre grooves, drivers can quickly assess whether tyres are within the legal safety limits. If the outer band of the coin is visible, tyres are likely below the threshold and need replacing immediately.
With wet weather conditions likely to worsen as autumn progresses, Bridgestone stresses the importance of tyre health in ensuring safe stopping distances. The company is also encouraging schools, communities, and road safety groups to spread the message further, emphasising that tyre safety is as crucial as wearing seatbelts or adhering to speed limits.
Bridgestone continues to invest in road safety campaigns across the UK, reinforcing its long-standing commitment to protecting families on the road. This latest initiative serves as a reminder that small checks can make a significant difference in safeguarding lives, particularly when children are involved.