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ContinentalContinental has extended its official partnership with the Tour de France through to 2027, continuing its close collaboration with Amaury Sport Organisation (A.S.O.) and reaffirming its dedication to safety, performance, and sustainability in elite sport. As one of the world’s leading tyre manufacturers, Continental will remain the exclusive tyre partner for the Tour, equipping official vehicles and supporting the race’s infrastructure throughout the multi-year agreement.
The renewed partnership builds on a successful relationship that began in 2018 and has grown steadily year on year. As part of this extended collaboration, Continental will once again supply its high-performance PremiumContact 6 tyres for all official Tour de France vehicles. These tyres are manufactured at Continental’s plant in Sarreguemines, France, underscoring the brand’s local commitment and technical expertise.
Philipp von Hirschheydt, Head of Continental’s Tyres Group Sector, commented:
“Our partnership with the Tour de France reflects shared values: peak performance, precision, and endurance. Extending this collaboration not only strengthens our brand visibility but also deepens our commitment to safety and sustainability in motion.”
Continental’s presence at the Tour de France extends beyond logistics. As a main partner, the brand continues to be highly visible on banners, vehicles, and the iconic yellow podium arch at every finish line. The partnership offers an ideal platform to engage millions of fans globally while demonstrating the technical excellence of Continental products in real-world conditions.
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More than just a sponsorship, the partnership between Continental and the Tour de France promotes core values such as safety, innovation, and environmental responsibility. Continental’s emphasis on tyre safety aligns with the event’s demands for reliability, particularly across challenging terrains and extreme weather conditions. The company’s ongoing product development focuses on reducing rolling resistance, improving grip, and minimising environmental impact — innovations that benefit both consumers and professional users alike.
Sustainability is another pillar of the partnership. Continental is committed to achieving 100% climate-neutral production processes by 2040 and has already made significant strides in using renewable materials and eco-friendly manufacturing methods. These efforts echo the increasing focus on environmental responsibility within the world of professional cycling and major international sporting events.
The partnership also includes continued support for the “combativity award” — a daily recognition of the most spirited rider — which further demonstrates Continental’s alignment with the values of determination, resilience, and peak human performance.
As cycling grows in popularity as a mode of sustainable urban transport, Continental’s involvement in the Tour de France serves to inspire innovation in both performance cycling and everyday mobility. By fusing its expertise in tyre technology with its passion for sport, Continental is helping shape the future of mobility in ways that are safer, cleaner, and more dynamic.
With this extension through 2027, Continental is not only securing its presence at one of the world’s most watched sporting events but also advancing its strategic goals around brand leadership, innovation, and environmental stewardship.